Hello I’m Waila.

UX Product Designer + Accessibility Creative.

Creating Impactful UX Solutions Leveraging AI That Drive Business Success and Accessibility

UX/Product Design
Accessibility
AI Tools
Research
UI/Visual Design

MyATLS App

Target

Target B2B Bulk Gift Card Ordering System Redesign

Target

Intermountain Health

August 20, 2024

American College of Surgeons

American College of Surgeons' 84,000-Member Digital Experience

Cha Boutique Shopify Ecommerce Design

Cha Boutique Shopify Ecommerce Design

Equifax Accessibility Audit

Equifax Workforce Solutions Accessibility Audit

Cool Fire Landing Page Design

Coolfire Solutions Branding and Design System

Intuitive Investor Wells Fargo Advisors

Intuitive Investor Landing page redesign

folio for wfa website header

Wells Fargo Advisors Landing Page

Redesign of WFA home and advisors pages

DOL Empathy Map

Research Empathy Mapping

Easy Investing Tool Product Design

Easy Investing Tool Product Design

Health Care Dollar Mobile App

Mobile app design for Health Care Dollar

Some Companies I’ve worked with

Testimonials

Working with Waila…

Waila has provided leadership and design support, having a large positive impact on some of our most important initiatives, including the recent homepage redesign MVP. She has been a key contributor to everything Intuitive Investor, from the initial launch through current work to optimize the product page, including a lot of work around onboarding and funding.

Waila has always been fun to work with and brought unexpected and innovative perspectives to what would otherwise be routine work. She made that work more interesting for everyone, including our clients and prospects.

Carter HansenSVP, Creative Director WFA Digital | Wells Fargo Advisors

When continuing to define the problem, you quiet the noise of poor design, off-track conversations and conflicting needs…so we can hear a solution.

Lori McNabbContent Strategist, WFA Digital | Wells Fargo Advisors

Waila has done an excellent job expanding her accessibility knowledge this year. She has even received recognition from accessibility SMEs outside of WFA for her knowledge and support. She’s a large part of the reason other accessibility SMEs are jealous of the designers that I get to work with!

November ChampionManager, WFA Online Accessibility Program, Vice President

Waila played an important role in building out the Intuitive Investor client experience and interaction design. Since her early days (and mine) on the Easy Investing Tool, Waila has had a hand in shaping guided experiences to help users land on the right investment solution for them. Really appreciate having Waila and her design expertise on the team.

Adayna GonzalezSenior Vice President, Digital Client Experience at Wells Fargo Advisors