Coolfire Solutions
Year
2019
What I did:
- UX Design
- Wireframes
- Visual Design
- Style Guides
- Accessibility consulting
Deliverables
- Dev Ready Mockups
- Wireframes
- Style Guide Deck
We’re here to help business work better, uniting people and data to empower collaboration like never before.
Problem
How might we relaunch a brand that was primarily technology centric to focus on people?
How might we re-organize product offerings and strategically position services within their core industries?
What I Did
The goal was to rebrand in a way that felt fresh and exciting, and wasn’t tethered to the atypical presentation of technology.
Collaborated on creating:
- Mood boards
- Style Guide (fonts, colors, etc.)
- Wireframes
- Visual Design
Obstacles
There was a strict 4-week timeline. The design had to be online and ready to demo at an industry expo!
Color Story
Primary Blue
#1C36D1
Dark Blue
#203468
Turkish
#004F71
Black
#000000
Internet Blue
#0050FA
Lagoon
#19BAB6
Typography
Open Sans
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Oswald
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Smart
Connected
Precise
Compelling
The right data. To the right people. At precisely the right time.
Previous Design
New Design
Project Outcome
On Time Delivery
There was a sharp deadline, and we successfully delivered all assets to the Coolfire Solutions dev team on time.
Subscription Model
Phase II (2021) of the brand was switching over to a subscription model and the site would be scheduled to be updated to reflect their new positioning and content strategy.